We shot two commercials for Kraft Foods' "Minonky" brand. A challenging, but extremely rewarding project using exclusively in-camera techniques such as moving sets and rear projection. A welcome change from the usual greenscreen world and impossible to realize without a truly courageous client.
Client: Kraft Foods / Agency: EuroRSCG / Production Company: Savage


WE JUST RETURNED FROM ISTANBUL, WHERE WE SHOT A TEASER FOR AN UPCOMING DRAMA SERIES STARRING TAMER KARADAGLI, ONE OF TURKEY'S FOREMOST ACTORS (AND THE VOICE FOR GEORGE CLOONEY, KEVIN COSTNER, CLINT EASTWOOD AND YES... DARTH VADER).
NEEDLESS TO SAY, THE CITY, THE PEOPLE, THE FOOD AND THE NIGHTLIFE COMPLETELY BLEW US AWAY. WE WILL BE BACK !




THE NEWEST STAR IN CHRYSLER'S GROWING LINE-UP IS THE STUNNING 200 CONVERTIBLE WITH RETRACTABLE HARDTOP. MANDRAKE CREATED TWO FILMS FOR THE CAR THAT PREMIERED AT THE 2011 CHICAGO AUTO SHOW. MANY THANKS GO TO OUR ALLIES FROM CREABLE FOR PROVIDING SOME BEAUTIFUL RUNNING FOOTAGE OF THE CAR.




MANDRAKE CREATED THE LAUNCH FILM FOR THE OFFICIAL UNVEILING OF THE NEW CHRYSLER 300 AT THE DETROIT AUTO SHOW 2011. MEMBERS OF EMINEM'S BAND PLAYED AN INSTRUMENTAL VERSION OF 'LOSE YOURSELF' AS THE CARS ROLLED ON STAGE. A BIG THANKS TO OUR FRIENDS AT UNION ADWORKS FOR MAKING IT HAPPEN.


21.02. 11

LA AUTO SHOW

OUR CHRYLSER FILMS ARE NOW LIVE ON ALL CHRYSLER, DODGE, JEEP AND RAM DISPLAYS AT THE LOS ANGELES AUTO SHOW. COME CHECK THEM OUT AT THE LA CONVENTION CENTER, IF YOU ARE IN THE AREA.


21.02. 11

CHRYSLER

FALL HAS BEEN QUITE BUSY FOR US AND OUR FAVORITE AD AGENCY UNION ADWORKS. TOGETHER WE CREATED A TOTAL OF 45 FILMS, FEATURING THE ENTIRE NEW VEHICLE LINE-UP FROM CHRYSLER, DODGE, JEEP AND RAM. 3 WEEKS OF LIVE-ACTION SHOOTING IN DETROIT WERE FOLLOWED BY A MONTH OF EXTENSIVE POST-PRODUCTION IN PRAGUE. THE FILMS WILL SOON APPEAR ONLINE AND ON THE AUTO SHOW CIRCUIT, STARTIN WITH THE LOS ANGELES AUTO SHOW IN NOVEMBER. MANY THANKS TO MINDFIELD, FOREST POST, IMAGESFX AND THE ENTIRE ACE CREW FOR HELPING TO MAKE IT ALL HAPPEN ON SUCH A TIGHT SCHEDULE AND LAST BUT NOT LEAST JOSH @ KIRSCH ELECTRIC AND MATTHEW SABA FOR THEIR GREAT MUSIC.


21.02. 11

GREENHOUSE

WE SPENT A VERY LONG, VERY HOT DAY IN THE GREENSCREEN STUDIO WITH OUR FRIENDS FROM NYDRLE TO SHOOT THE LIVE-ACTION PART FOR A TOP-SECRET INTERACTIVE PROJECT. AT LEAST TWO MONTHS OF COMPOSITING AND 3D ANIMATION ARE SURE TO FOLLOW... STAY TUNED.


ANOTHER SUNNY, ROSÉ-SOAKED FESTIVAL HAS COME TO AN END. IT WAS FUN, CRAZY, PRODUCTIVE, ROMANTIC, SILLY, ABSURD, OVER-PRICED, TASTY, LOUD (THANKS, VUVUZELAS!), SEXY, FRESH AND SLEEPLESS. SO BUSINESS AS USUAL, REALLY. THANKS TO OUR FRIENDS AT MASSIVEMUSIC, STILLKING, JIMMY TURNER AND THE LOCATION GUIDE FOR THEIR GREAT PARTIES. WE HAD A BLAST AND MOST LIKELY DON'T REMEMBER HALF OF IT, WHICH IS PROBABLY FOR THE BETTER... SEE YOU ALL NEXT YEAR!


most photos courtesy of philippa dresner- www.bigbashtheory.com 

04.06. 10

ROARRRRR


WE ARE VERY HAPPY TO BE ABLE TO INTRODUCE ALFAZULU TO YOU, MANDRAKE'S VERY OWN CREATIVE SWAT TEAM.
IT IS A SMALL SELF-CONTAINED UNIT OF BRAINS AND EQUIPMENT THAT CAN DEPLOY OVERNIGHT, TO VIRTUALLY ANYWHERE IN THE WORLD, PROVIDING ANYTHING FROM FRESH IDEAS TO COMPLETE PROJECTS.



6AM CALL TIME, 7AM READY TO SHOOT, DESPITE THE FREEZING MORNING TEMPERATURES. THE WEATHER AND THE CREW QUICKLY WARMED UP THOUGH, RESULTING IN A FUN AND PLAYFUL SHOOT FOR KRAFT FOOD'S BRAND OPAVIA AND ITS AGENCY EuroRSCG/DREAMSTUDIOS.

21.03. 10

TESCO MOBILE

THE FIRST DAY OF SPRING ALSO BROUGHT 3 COMMERCIALS FOR TESCO MOBILE. GREAT CLIENT, GREAT AGENCY (LEO BURNETT, PRAGUE), A FAST CREW AND NO OVERTIME. EVERY SHOOT SHOULD BE LIKE THAT...


THE FILM FOR THE FIAT ELETTRA, THE ALL-ELECTRIC FIAT 500, CALLED FOR LOTS AND LOTS OF GREEN ELEMENTS. THE CRAFTY GUYS FROM V-PROPS TURNED THE CITY UPSIDE DOWN TO FIND ANYTHING GREEN AND UNUSUAL. THE ENTIRE FILM WAS SHOT ON THE CANON 7D D-SLR CAMERA, COMBINING HD MOTION ELEMENTS ALONG WITH STOP MOTION.

03.02. 10

DODGE SHOOT

THE CREW BRAVED FREEZING JANUARY TEMPERATURES IN AN ABANDONED WAREHOUSE IN PRAGUE TO CREATE A GREAT-LOOKING FILM FOR DODGE. IT WAS SHOT FOR THE 2010 DETROIT AUTO SHOW. MANY THANKS TO VANTAGE FILM FOR LOANING US THEIR ARRI D-21 AND THE INCREDIBLE MASTER PRIME LENSES.


THOUSAND THANKS TO VACLAV HEJDUK FROM PANAVISION PRAGUE FOR ALLOWING US TO TAKE OVER THEIR BUILDING FOR A DAY AND PROVIDING US WITH EQUIPMENT. WE FELT LIKE KIDS IN A CANDY STORE, SURROUNDED BY TECHNOCRANES, FISHER DOLLIES AND PLATINUM PACKAGES. THE GENESIS, IN THE MAGIC HANDS OF DOP ANTONIO RIESTRA, CAPTURED SOME TRULY BEAUTIFUL IMAGERY OF TOP MODEL EVA DOLEZALOVA. THERE  WAS ONLY ONE WEEK TO CREATE THE BOARDS, SHOOT AND POST THE FILM, INCLUDING SOME ELABORATE 3D ANIMATIONS BY IMAGESFX.


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